Montclair’s lobby renovation reintroduced a sense of character and reconnected the building to its history through detail. he updated design, by Silliman Group and Blackline, draws from the original 1951 lobby, blending deco influence with a contemporary aesthetic. The canopy sign features letterforms that extend back toward the building, creating a welcoming gesture from the street. Their distinctive proportions bring a modern sensibility while remaining firmly rooted in the building’s deco style. Finished in high-gloss black, the signage nods to the polished marble of the original lobby while grounding the entrance in the present. A new property logo and graphic pattern system were also developed, extending the identity throughout the lobby and common areas.