Ethos was at a pivotal moment of growth, evolving from a personal training gym into a broader vision of wellness community, all while preparing to move into a dedicated new space. Their custom-built location, designed by architecture firm BOX Studios, and expanded offerings required a rebrand that could capture their past, respond to their evolving needs, and allow for future growth. The new environment is an adaptive reuse project, transforming a former mechanic shop and printing facility into one unified wellness space. We developed a visual identity that reflects this evolution and spirit of transformation, applying it holistically across environmental graphics, a comprehensive signage system, branded apparel, and merchandise. The result is a brand seamlessly integrated with the architecture, creating an experience that feels cohesive, elevated, and responsive.