Ethos was at a pivotal moment of growth, evolving from a personal training gym into a broader vision of a wellness community while preparing to move into a dedicated new space. Blank Studio was brought on to lead a comprehensive rebrand — one that could honor the brand’s roots, respond to expanding offerings, and support long-term growth. The new identity came to life within a custom-built, adaptive reuse environment designed by BOX Studios, transforming a former mechanic shop and printing facility into a unified wellness destination, with Pattern Projects partnering closely with Blank Studio to apply the brand across the physical space. Together, the team translated the identity into environmental graphics, a comprehensive signage system, branded apparel, and merchandise, resulting in a brand seamlessly integrated with the architecture and an experience that feels cohesive, elevated, and responsive to both the space and the community it serves.