Arcade is a multi-functional gathering place in Kansas City’s Midtown neighborhood, open daily for coffee and host to everything from live music and gardening groups to co-working and local makers markets. The adaptive reuse project, designed by Kansas City studio Hufft, needed a brand system with assets and templates that were versatile and easy for staff and community hosts to use. In collaboration with the creative team at Venn, we developed a logo and signage system that communicates the diverse, multi-use nature of the space. Building on that foundation, we created adaptable templates for flyers, posters, menus, and more.